To grow your business account, you need to commit to creating Pinterest content about topics that are relevant to what you do for your clients. Your business account has a clear, intended purpose and that is to attract your target audience with content that is relevant to what you do and what your audience needs help with. There is a distinct difference between a personal and business account: a personal account is about you and a business account is about them (your ideal audience). If your goal is to do all those things, it is required by the Pinterest Terms of Service to use a Pinterest business account. If your goal is to increase brand awareness, drive traffic to your website, grow your email list, or attract people to your services, a Pinterest business account is the way to go. Pinterest business account, however, is designed for marketing and helping businesses make money.
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